Cafepress Retail Platform Evolving: More Focus on Buyer Needs
SAN MATEO, CA April 22, 2009 - CafePress, the leader of user-generated commerce and biggest online destination for self expression through merchandise, today announced changes to their marketplace to respond to the needs of their growing customer base.
As with other companies based in user-generated content, Cafepress has witnessed an explosion of design submissions (from 2 to 300 million products in just 5 years); and their customer's needs have changed as the size of their catalogue has grown.
"Our focus has always been helping customers find unique products that allow them to express themselves. In the beginning this meant just having designs available on every topic imaginable, today it means helping customers locate the most unique and relevant design amongst millions of choices," explains Fred Durham, CEO and co-founder of CafePress.
Over the months to come, CafePress will be rolling out changes in their marketplace to improve their customer experience for their 11 million monthly shoppers in two key areas:
- Search Platform and Algorithm changes to ensure they better deliver the designs and merchandise their customers are looking for by bringing the best designs to the front and reducing redundant designs.
- Pricing and Designer commission structure changes in order to offer their customers consistent and competitive prices and invest in their site experience.
Cafepress' changes to their marketplace mark a major milestone in the evolution of the very space they have pioneered. The vision for the marketplace is to become more retail-like, where innovative and quality designers are rewarded with premium shelf space and customers can consistently and easily find relevant and unique designs at a great price.
"These changes are all about listening to our customers and using their feedback to launch the next generation of the Cafepress marketplace, streamlining how customers find products and investing in a quality experience." comments Durham.
Over the months to come, CafePress shoppers will more easily find a wide selection of quality designs on products most relevant to their searches at consistent prices across the board.
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About CafePress
CafePress is the leader in User-Generated Commerce and offers sellers turnkey e-commerce services to independently create and sell a wide variety of products, and offers buyers unique merchandise across virtually every topic. Launched in 1999, CafePress has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams.
For more information visit CafePress at www.cafepress.com.
Media Contact:
Kimberly Youngstrom
212.221.1713
kyoungstrom@kaplowpr.com
Marc Cowlin
650.655.3039
