CafePress.com® and Paramount Digital Entertainment Join Forces to Deliver Specialized STARTREK.COM Merchandise to Star TrekFans Everywhere
Fans of All Generations Can Keep on Trekkin' in T-shirts,
Sweatshirts and Trucker Hats
SAN LEANDRO, Calif., Nov. 9, 2004 - CafePress.com today announced the launch of the STARTREK.COM Trading Outpost, developed in conjunction with Paramount Digital Entertainment. STARTREK.COM, the official and most comprehensive web site for Star Trek fans of every series and motion picture, now features an online store that includes a new line of Star Trek merchandise. Available now, t-shirts, mugs, hats and mousepads with limited edition Star Trek images give fans a new way to proudly display their fandom on their sleeves and desktops.
The STARTREK.COM Trading Outpost was opened to provide the Star Trek audience with specialized, thematic merchandise not available elsewhere. Star Trek merchandise will continue to be offered through a wide range of officially licensed retailers, but devotees to the award-winning series wanted more. They wanted products that represented their favorite characters' affinities.
"The fans spoke and we listened. Using CafePress.com, we're now able to provide our core fans with something they've been asking for - unique merchandise that goes a step beyond what's commercially available today," said Susan Preletz, director of marketing for Paramount Digital Entertainment.
Enthusiasts can now wear clever Star Trek imagery that is reminiscent of favorite t-shirts from the '70s and '80s. Each style can only be found on STARTREK.COM for a limited time. All designs are available on baseball jerseys, raglan and women's ringer styles, as well as long sleeve shirts, regular and hooded sweatshirts, mugs, mousepads, and of course on white t-shirts in all sizes, from infant to adult. Prices range from $10.99 to $27.99.
"We're thrilled to be able to work with Paramount Digital Entertainment to help provide Star Trek fans with yet another way to express themselves," said Maheesh Jain, co-founder and vice president of sales and marketing for CafePress.com. "STARTREK.COM joins a growing number of leading syndicates and emerging brands that rely on CafePress.com to create online channels for existing properties and test and successfully market new products."
CafePress.com worked with Paramount Digital Entertainment to design and build the custom online store, STARTREK.COM Trading Post, with specialized artwork created for select merchandise. Both companies will promote the store through online marketing, STARTREK.COM and the CafePress.com Marketplace, a dynamic online retail shopping experience. CafePress.com manufactures products on demand and manages the fulfillment, distribution, site hosting, payment processing and customer service for orders placed through STARTREK.COM Trading Post.
To purchase STARTREK.COM merchandise, visit http://www.startrek.com or http://www.cafepress.com/startrek.
About STARTREK.COM
STARTREK.COM is the official and most comprehensive Web site for Star Trek fans of every motion picture and series. An average of 1 million people around the world visit STARTREK.COM monthly for breaking news, Production Reports, Episode Guides, interviews, columns, Community and more. STARTREK.COM is actively managed by Paramount Digital Entertainment (PDE). PDE is headquartered in Hollywood, California, and is part of the entertainment operations of Viacom Inc.
About CafePress.com
CafePress.com® is a growing network of nearly 2 million members who have unleashed their creativity to transform their artwork and ideas into unique gifts and new revenue streams. Since 1999, CafePress.com has empowered individuals, organizations and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Powering independently-run shops as well as syndicated and corporate stores, CafePress.com manages every aspect of doing business online, including storefront development, site hosting, order management, fulfillment, secure payment processing, and quality customer service - enabling anyone to open a free shop with no upfront costs and no inventory to manage. Additional information about CafePress.com is available at http://www.cafepress.com.
TM & Copyright © 2004 CafePress.com®. All rights reserved. CafePress.com is a registered trademark of CafePress.com. All other trademarks, trade names, service marks and service names used herein belong to their respective owners.
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